Brand Blogs Capture the Attention of Some Companies
Brand Blogs Capture the Attention of Some Companies
NYT October 24, 2005
Faithful consumers have dedicated their blogs to their favorate brands:
thebarqsman.com - news about Barq's
hackingnetflix.com - about Netflix
firstinthirst.typepad.com -about sports drink Gatorade
starbucksgossip.typepad.com - about Starbucks
Blog can be part of important 'word of mouth', like the customer reviews on Amazon.com, which help customer make decisions about what to buy.
"And according to a survey released this spring by Yankelovich, a marketing firm based in Chapel Hill, N.C., a third of all consumers would prefer to receive product information from friends and specialists rather than from advertising."
"It's a 24/7 focus group that's transparent and out in the open," Said Steve Rubel"the opportunity here is for companies to find their brand ambassadors."
NYT October 24, 2005
Faithful consumers have dedicated their blogs to their favorate brands:
thebarqsman.com - news about Barq's
hackingnetflix.com - about Netflix
firstinthirst.typepad.com -about sports drink Gatorade
starbucksgossip.typepad.com - about Starbucks
Blog can be part of important 'word of mouth', like the customer reviews on Amazon.com, which help customer make decisions about what to buy.
"And according to a survey released this spring by Yankelovich, a marketing firm based in Chapel Hill, N.C., a third of all consumers would prefer to receive product information from friends and specialists rather than from advertising."
"It's a 24/7 focus group that's transparent and out in the open," Said Steve Rubel"the opportunity here is for companies to find their brand ambassadors."
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