Traditional media eagerly eying blogs to boost revenues, profile
from AFP via Yahoo! news
The booming of blogs seems a threat to the existence of tradional media:
"Media mogul Rupert Murdoch even warned the American Society of Newspaper Editors last month that the owners of traditional media cannot afford to be complacent.
Young people "want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle," Murdoch said.
"Where four out of every five Americans in 1964 read a paper every day, today, only half do. Among just younger readers, the numbers are even worse.
"So unless we awaken to these changes, and adapt quickly, we will as an industry, be relegated to the status of also-rans, or worse, many of us will disappear altogether."
Some stats from Perseus:
"According to the US web consultants Perseus, blogs are increasing at an incredible rate. In 1999, just 23 blogs were thought to exist.
Now there are more than 31 million, and the figure is set to reach 53 million by the end of the year."
What do MSM do to incorporate bloggosphere to the press:
"The Guardian newspaper in Britain turned a young Iraqi into an overnight success when it picked up his blog filed during the height of the 2003 war in Iraq.
Salam Pax's vision of the horrors of daily life was soon scoring 20,000 hits a day, and The Guardian eventually recruited him as a journalist.
As well as recruiting would-be reporters, media outlets are also giving free rein to their journalists to launch their own blogs.
"While some journalists have set up their own blog, others are publishing whole online magazines," said Six Apart, which organised a meeting of 300 bloggers from 22 countries in Paris last week. "
Whats' the benifits of including blogs to MSM:
"For deputy editor-in-chief, Benoit de Sagazan, their blogs had a double advantage. "They allowed up-to-the-minute reports, and also allowed the correspondents to tell lots of intimate details which would have been impossible to publish on paper due to the lack of space.
"The blog allows a more direct and spontaneous tone."
The booming of blogs seems a threat to the existence of tradional media:
"Media mogul Rupert Murdoch even warned the American Society of Newspaper Editors last month that the owners of traditional media cannot afford to be complacent.
Young people "want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle," Murdoch said.
"Where four out of every five Americans in 1964 read a paper every day, today, only half do. Among just younger readers, the numbers are even worse.
"So unless we awaken to these changes, and adapt quickly, we will as an industry, be relegated to the status of also-rans, or worse, many of us will disappear altogether."
Some stats from Perseus:
"According to the US web consultants Perseus, blogs are increasing at an incredible rate. In 1999, just 23 blogs were thought to exist.
Now there are more than 31 million, and the figure is set to reach 53 million by the end of the year."
What do MSM do to incorporate bloggosphere to the press:
"The Guardian newspaper in Britain turned a young Iraqi into an overnight success when it picked up his blog filed during the height of the 2003 war in Iraq.
Salam Pax's vision of the horrors of daily life was soon scoring 20,000 hits a day, and The Guardian eventually recruited him as a journalist.
As well as recruiting would-be reporters, media outlets are also giving free rein to their journalists to launch their own blogs.
"While some journalists have set up their own blog, others are publishing whole online magazines," said Six Apart, which organised a meeting of 300 bloggers from 22 countries in Paris last week. "
Whats' the benifits of including blogs to MSM:
"For deputy editor-in-chief, Benoit de Sagazan, their blogs had a double advantage. "They allowed up-to-the-minute reports, and also allowed the correspondents to tell lots of intimate details which would have been impossible to publish on paper due to the lack of space.
"The blog allows a more direct and spontaneous tone."
posted by lmeimei at
8:14 PM
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