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Monday, July 25, 2005

Looking for a blog in a haystack

BusinessWeek
July 25, p.38

Time is rife for blog search engine. Google, Yahoo! and Microsoft's MSN may soon plunge into blog search. A protype Yahoo blog search page was briefly spotted before the company pulled it back.

Most of blog search engines today are slow. Bloggers, who count on Technorati, Feedster and Blogdigger to track down who's writing about them and their blogs, are pressing for faster search. Blending blog into web is challenging since it requires adding time into traditional search, which is based on page ranking.

'The challenge is to marry this orderly web with the blogosphere's never-ending flood of perishable posts. Searching the blogs for key words shouldn't be so hard. The challenge, though, is figuring out which posts should rank atop the results. Should it simply be the most recent? Or from a popular blogger? Or perhaps a blogger already bookmarked by the user, or even by those on the user's buddy list?"

"Search engines may initially wall off blogs from the rest of the web. But the more ambitious goal is to provide readers- and advisers-with just the right blend. This work will push the search wizards to spin their most dazzling algorithms yet. But those who pull it off stand to become powerhouses in the blog world, dispenser of everyday's buzz"

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