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Monday, July 11, 2005

Let them Eat cake-and blog about it

France's passion for web logs is beginning to alter the political and business climate
BusinessWeek, July 11, 2005, P. 48

4.9% of French population have their own blogs, the highest in Europe.

"France has a long tradition of public protest, from the 1789 revolution to the carricades of 1968 to the frequent strikes that snarl public services:'French people love to tell everyone exactly what's on their minds'"

Ublog.com, a french blog host was aquired by Six Apart. THe biggest promoter of French blogging is Skyrock, a radio station that launched a free blog-hosting service since 2002.

"...blogging clearly played a role in France's May 29 vote against the European Constitution. An anti-constitution site run by Marseille schoolteacher Etienne Chouard drew 700,000-plus hits. "During this campaign there was a loss of credibility in the traditional media, and more and more people turned toward alternative sources," says Nicolas Vanbremeersch, who runs a blog featuring commentary on both sides of the issue.Corporate France is also giving blogging a whirl. "

"One of the country's best-known blogs is that of Michel-Edouard Leclerc, the head of E. Leclerc, a leading French retailer. Recent postings range from a lampoon of the government's anti-inflation policies to an emotional response to the release of a French journalist from captivity in Iraq. Leclerc, who started the blog early this year as an extension of a personal diary he has kept for 30 years, has this advice for other CEOs: "Don't be afraid of it. It's a way to concentrate your thoughts, test your ideas, accept criticism."

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