MySpace Keeps Getting Bigger
Business Week
NOVEMBER 7, 2005
"MySpace Keeps Getting BiggerAny 16-year-old can tell you that logging on to MySpace.com is as vital to teen culture as showing your face at the right party. Now, with 34 million users, the social networking site is becoming a can't-miss for advertisers as well. During September, 1 out of 10 ads viewed on the Internet was seen on MySpace, according to Nielsen//NetRatings. Only Yahoo! (YHOO ) and MSN (MSFT ) boast higher ad views. That reflects MySpace's rising visibility: Users have nearly quadrupled since January. Advertisers also are intrigued by the relatively low cost of a campaign -- $80,000 to $300,000 for four to six weeks -- to reach the fickle teen audience. Procter & Gamble (PG ), for instance, recently sponsored profiles for Hilary Duff and other pop stars. "It's an experiment for us," says a spokesperson for P&G's Secret Sparkle Body Spray.With backing from new owner News Corp., (NWS ) MySpace co-founders Tom Anderson and Chris DeWolfe are experimenting, too. They plan to launch a MySpace record label, film production company, and satellite-radio station. They are even considering a mobile service to go up against teen-targeted cell-phone plans from Sprint Nextel's (S ) Boost Mobile and Virgin Mobile. "
NOVEMBER 7, 2005
"MySpace Keeps Getting BiggerAny 16-year-old can tell you that logging on to MySpace.com is as vital to teen culture as showing your face at the right party. Now, with 34 million users, the social networking site is becoming a can't-miss for advertisers as well. During September, 1 out of 10 ads viewed on the Internet was seen on MySpace, according to Nielsen//NetRatings. Only Yahoo! (YHOO ) and MSN (MSFT ) boast higher ad views. That reflects MySpace's rising visibility: Users have nearly quadrupled since January. Advertisers also are intrigued by the relatively low cost of a campaign -- $80,000 to $300,000 for four to six weeks -- to reach the fickle teen audience. Procter & Gamble (PG ), for instance, recently sponsored profiles for Hilary Duff and other pop stars. "It's an experiment for us," says a spokesperson for P&G's Secret Sparkle Body Spray.With backing from new owner News Corp., (NWS ) MySpace co-founders Tom Anderson and Chris DeWolfe are experimenting, too. They plan to launch a MySpace record label, film production company, and satellite-radio station. They are even considering a mobile service to go up against teen-targeted cell-phone plans from Sprint Nextel's (S ) Boost Mobile and Virgin Mobile. "
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