Blogs Keep Internet Customers coming back
Wall Street Jounral
March 1, 2005, B8
Small business find blogs useful for brand recognition, connecting with buyers.
"Take online magazine and dating service nerve.com Inc., which has gone so far as to turn the blogging over to its customers. The New York Company began an uncensored reality-TV-style writing competition in May with six daters. In bustling feedback sections, nerve daters ruminate on subjects such as the imminent "death of online dating" or rendezvous arranged through competing dating sites. But tales of real joys and disasters enroute to love have boosted site traffic and helped lift revenue 50% since the blog began in May, says Chief Executive Rufus Griscom. 'Feedback without editing is equivalent of letting people graffiti all over your beautiful product,' Mr. Griscom concedes. But, he says, "we have found that whenever we give [our readers] opportunities to be funny, sincere and insightful, we are amazed by the results".
"The most popular of five blogs on yogurt maker Stoneyfield farms' web site, "The Bovine Bugle" chronicles daily life on the Howmars family farm in Franklin, Vt., one of the company's organic milk suppliers. Owner Jonathan Gates writes about breaking ice in the heifers' drinking-water tanks, cows giving birth and vaccinating calves, and posts pictures to go with his reports. "
March 1, 2005, B8
Small business find blogs useful for brand recognition, connecting with buyers.
"Take online magazine and dating service nerve.com Inc., which has gone so far as to turn the blogging over to its customers. The New York Company began an uncensored reality-TV-style writing competition in May with six daters. In bustling feedback sections, nerve daters ruminate on subjects such as the imminent "death of online dating" or rendezvous arranged through competing dating sites. But tales of real joys and disasters enroute to love have boosted site traffic and helped lift revenue 50% since the blog began in May, says Chief Executive Rufus Griscom. 'Feedback without editing is equivalent of letting people graffiti all over your beautiful product,' Mr. Griscom concedes. But, he says, "we have found that whenever we give [our readers] opportunities to be funny, sincere and insightful, we are amazed by the results".
"The most popular of five blogs on yogurt maker Stoneyfield farms' web site, "The Bovine Bugle" chronicles daily life on the Howmars family farm in Franklin, Vt., one of the company's organic milk suppliers. Owner Jonathan Gates writes about breaking ice in the heifers' drinking-water tanks, cows giving birth and vaccinating calves, and posts pictures to go with his reports. "
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